Sega, which was originally called Rosen Enterprises, was founded in 1951 by David Rosen, who had moved to Japan permanently after the Second World War. By the late 1950's Rosen Enterprises, who until then dealt in exports, began to import both instant photo booths and coin-op games from the United States.
The company continued to expand and by 1965 they had purchased a jukebox manufacturing company, which was merged with Rosen Enterprises. After the merger, Rosen Enterprises was renamed to Sega, an abbreviation of the words service and games.
After being bought out by Gulf & Western in 1970, Sega started to produce their own arcade games and software for early home videogame consoles, like the Atari 2600 and the ColecoVision. Sega was responsible for several popular games such as Frogger and Zaxxon.
After the 1984 video game crash, where most gamers got rid of their gamming systems in favour of the new and cheap personal home computers, Sega's first game console, the Mark III, seemed to have no issues and steadily competed with Nintendo in Japan.
Following suit with Nintendo's move into the American market, Sega's Mark III was released to the American public, but with its named changed to the Sega Master System. Thanks to their 1990 release of the Sega Game Gear, as competition to Nintendo's Game Boy, Sega soon took a stronghold in the gamming industry.
Sega's Game Gear was in direct competition with the Nintendo Game Boy, but with one striking difference. The Game Gear featured a colour screen, where as the Game boy stayed monochromatic until the late 1990's.
Most people do not remember the original Sega console, but the 1993 release of Sega's latest gamming system, the Sega Genesis, would take the world by storm and give Nintendo stiff competition in the 16 bit gamming market.
Sega attempted to compete with Nintendo on their next console release, but they flopped. These consoles include the Sega CD as well as the Sega Genesis 32X. It would be in 1995 that Sega would recover from this slump in the gamming industry, with their release of the Sega Saturn.
Three years after the release of the Sega Saturn, Sega would once again enter the gamming market with their 128 bit system, The Sega Dreamcast, which came with the first gamming Internet Service Provider, where gamers around the world could play each other instead of having to meet up in their grandmother's basement for no holds bar gamming competitions.
Sega however had some financial problems associated with the low sales numbers of the Saturn and Dreamcast systems and in 2002 it was decided that there might not be a next generation for Sega gamming systems.
Original Authors: Gobel Team (Nick)
Edit Update Authors: RPN
Updated On: 07/07/2007